Business Post COVID - The Emotional Reality
“This is the age of the entrepreneur,” they said, “It will be fun!” they said. We were brave to leave the comfort of our paying jobs and follow our dreams. We aimed at revolutionizing industries and the way we functioned in this new economic age. We rallied and hustled every day and every night till we dropped. We smiled through our tears when things didn’t go our way and cried when we achieved small milestones. We encouraged our staff while we stayed awake at night wondering how we will make the next month payments, but we always found a way. “It’s not going to be easy but it will be worth it.” Is the mantra we lived by day in and day out. And so, we forged ahead day in and day out planning strategizing and looking at every aspect of our business and learnt a lot along the way. But NONE OF US saw this coming! We are a generation of startups and innovators. We always believed that our success was in our hands if we worked hard enough, till we realized that it’s not. No n...